See Things Differently
It’s simple isn’t it? You get one of the usual voiceover DJ’s or someone off the telly to do the voiceover chucking in a few key phrases like ‘The hottest new band since the last one blah blah blah, etc”. Which is okay, and the format’s served everyone very nicely on the radio for years.
Another way to do it would be to get the artist to make the advert themselves. After all they made the record, and it’s the artist that the fans want to connect to. This is what we did with the Black Lips. Jared from the band recorded the message, and with a 1.67% click through rate he’s clearly done a great job. On top of that Spotify LOVE it and we love Spotify.
Press play to hear the advert…