See Things Differently
This is good news.
Previously, Engagement Ads were considered a Premium service and Facebook wanted to charge a minimum £5,000 to include it in a normal ad unit. But now, you can include it in a Facebook campaign set-up via the public interface. This means you can include Social Actions within the ad unit, such as “Become A Fan” or “RSVP to Event”. Furthermore, any user who completes the action within the ad will trigger a status update to all their friends.
We’ve run several ads on Facebook. Our findings:
In this example campaign each Facebook ad we ran resulted in strong interactions….