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Ministry Of Sound Use Engagement Advertising


Ministry Of Sound Spongecell Ad

Ministry Of Sound Spongecell Ad

Ministry Of Sound pioneered TV advertising to sell large numbers of compilation albums. Now they’re pioneering digital advertising by being the first UK record label to use Spongecell technology to advertise their new triple album, “Chilled II“.

The audience can interact within the advert and see the tracklisting or send  information to a friend. In addition there are separate links to buy the album at iTunes or enter a competition to win a Spa break.

Engagement adverts such as this can cause an uplift in effectiveness of between 3 and 10  times over a standard banner ad.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

2 comments on “Ministry Of Sound Use Engagement Advertising

  1. Michell Manta
    May 30, 2009

    Great stuff. Keep up the good work.

  2. Pingback: Weekly Digest on the Music Industry - May 31, 2009 | Snowcrashing

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This entry was posted on May 28, 2009 by in marketing, music.
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