Million Media

See Things Differently

The Importance Of Buzz On Album Sales

Paolo Nutini

In 2008 a scientific paper was written that asked, “Does Chatter Matter?” It examined whether blog buzz and chatter was a significant indicator of actual sales. It concluded it was and the number of ‘Mentions’ that made a difference was 40 or more.

Does it work? Well, a quick scan through some artists highlights that Paolo Nutini, who tops the ‘Mentions’ chart, currently has the Number One album. We’ll keep an eye on the other artists to see whether chatter leads to sales.

Figures from ALL comments for ONE MONTH.

  • Paolo Nutini : 437
  • Daniel Merriweather : 419
  • Newton Faulker : 200
  • One Eskimo : 134
  • Terra Naomi : 30
  • Tim Daniel : 12
  • Brandi Carlile : 0

About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on June 10, 2009 by in music.
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