Million Media

See Things Differently

Dolly Rockers Use Interactive YouTube Feature

The Dolly Rockers are asking fans to vote on the artwork for their new single via an innovative feature on YouTube.

In the video Sophie, Lucie and Brooke hold up three versions of the artwork and talk about their favourite. At the end of the video the viewer is given a chance to vote within the video itself. By clicking on the favoured artwork a vote is registered and the winning version will be used on their debut single, Gold Digger, released on August 31st.

It’s a great way of empowering fans and inviting fans to interact. The new feature has huge potential for video content, allowing artists, film makers and TV to display different versions or options and inviting user interaction.

Check it out here and register your vote!


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on July 20, 2009 by in marketing.
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