See Things Differently
We undertook our first Engagement campaign on Facebook recently and were encouraged by what we saw. The ad-space booked was the MPU on the right hand size of the home page. It is reserved for agencies and can not be bought via the public Ad Manager.
We ran a video advert which received a healthy number of views & comments – comparable with other forms of Rich Media advertising. However, what really set it apart was the reporting. Facebook were able to tell us the demographics not only of who saw the ad but who interacted, and from that, what the key user interests were across a range of other media such as Film & TV.
In terms of ad platform, Facebook is rapidly improving. It doesn’t beat Google yet for targeting but with the amount of information they hold could certainly compete, if not overtake for certain campaigns. Other platforms will likely need technology such as Spongecell to reach comparable engagement figures.