Million Media

See Things Differently

Reasons why the industry is screwed #67


So, we’re trying to figure this one out. We were doing a Google adwords campaign, encouraging fans of a certain artist to visit HMV to buy a bundle download. And the band were paying for it. But then we get word that HMV objected to their name being featured in the advert due to a ‘policy’. So, let me understand – your business model is fucked, CD sales have gone down nearly 50% in 5 years, and when a band use their own money to promote sales in your shop, you would rather stick with a ‘policy’ preventing this from happening. Odd?

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on September 17, 2009 by in marketing.
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