Million Media

See Things Differently

Neil Cartwright being interviewed by Tom Robinson on BBC Radio 6

I was interviewed by Mr Tom “2-4-6-8” Robinson on BBC Radio 6. The interview is here. The program has a segment where ‘experts’ are invited in to provide advice to new artists. My piece was about the internet and what bands can do with it to know their fans. I’ll let you in to a secret though, I didn’t have to show up at midnight on Sunday.

I had a very pleasant lunch with a very well known artist on Friday. She is out of her record deal and wondering what route to take for her solo debut. She opinioned that today the amount of choice perhaps makes it more difficult. At least ten years ago there was one route, albeit not without it’s problems. But now, faced with the myriad of different alternatives, which is the best option? For some artists, the independent route may not always be right. For an established artist a hybrid is probably best.

About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on October 10, 2009 by in marketing.
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