See Things Differently
Media Junction would like to add our voice to the growing sense of outrage at the news of the closure of BBC Radio 6.
As an agency we work with a lot of new artists who are trying to gain exposure and build an audience. Artists such as Band of Skulls, The Rifles and The Panics all found support on Radio 6 when other radio stations were taking longer to get behind them. And of course, Huey, lead singer of Fun Lovin’s Criminals who we work with, has his own show which is superb. In a world where Programme Controllers rely on focus groups and audience research to dictate their playlists, a station like Radio 6 is essential to provide an outlet to new music.
We’re not saying commercial stations are wrong – we understand completely why they can’t afford to take a risk on new & challenging music. Indeed, the closure of Radio 6 could see even more people switch off their radio completely and move towards Internet radio. This is surely the justification for Radio 6, who provide a service that would be suicide for any commercial operator and keeping people tuned in.
The closure of radio 6 would likely mean we switch permanently to Internet radio. But for new artists, we think it would have very negative repurcussions.
That, and the fact it’s the only radio station the entire office can all agree upon!