Million Media

See Things Differently

Innovative Bonnaroo Trailers To Announce Line-Up


During the Spring there is an avalanche of press releases announcing festival line-ups. Soon, apart from the odd exclusive or novelty act, they stop becoming news. However, Bonnaroo in the States have innovated a nice way to announce their line-up with a combination of personalised content in a fun viral video. OK, so they’re not hilarious, but I think they do a job of holding your attention, particularly with a smartly done customisation feature which enables you to post a picture of your face in to the video.


Bonnaroo have also done a good job with a widget, with the offer of a prize draw pair of tickets to anyone who posts it on their blog. Only, they don’t have a WordPress options. Curses. A jpeg will have to do….

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

One comment on “Innovative Bonnaroo Trailers To Announce Line-Up

  1. Pingback: A Nice Idea For A Festival Viral Video « Media Junction Digital

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This entry was posted on April 2, 2010 by in marketing.
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