See Things Differently
Sometimes we think Google is so far ahead it’s almost as if they were playing alone in the Premiership, whilst everyone else is in League One. They have recently developed their Ad Builder section which now allows anyone to create a rich media ad using text, images and video. Something that would previously have cost significant time and money can now be done by virtually anyone. When combined with their already extraordinary AdWords network, which now includes ‘Interest Targeting’, it’s a fantastic combination.