See Things Differently
We’ve long been fans of Google AdWords, since in many ways they’re so far ahead in the digital ad space. In fact it’s taken serial innovators like Apple until now to step their game up – just last week announcing their first foray into mobile ads via their iAd platform.
Google, meanwhile, are continuing to push forward and one of their latest moves has been to open up YouTube to display advertising. “Display AdBuilder” is a tool that allows AdWords users to build their own dynamic display ads in minutes:
Of course it’s not quite as simple as that, but Google is making visually dynamic creatives available to advertisers who aren’t necessarily technical experts. The templates are professionally designed, if a bit cheesy, and AdWords also accepts advertisers’ own display ads in Flash, video and other supported formats.
All of this within the powerful Google Content Network which includes over 1 million sites reaching more than 75% of unique internet users across the world.
YouTube is particularly exciting for us as it’s a powerful form of music discovery and has a weekly reach of 34% of internet users in the UK – comparable to major TV channels like SkyOne. The site now offers the potential for in-video ads, pre-rolls, promoted videos and… who knows what’s next?!