Million Media

See Things Differently

Lilith Fair Launch Tee Shirt Design Competition


Lilith Fair, the US Festival devoted to the Celebration of Women in Music, have launched a competition for fans to submit a Tee Shirt design using the community design website, Threadless. This website enables artists to submit their designs which are voted for by their community. The highest scoring designs get made in to shirts and the artist receives a cut of the revenue. Lilith Fair will sell the winning design on the tour and give VIP tickets to the successful designer.

It’s another nice example of how Lilith Fair consistently promote fresh ideas to engage with their audience and build a strong relationship with them.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

One comment on “Lilith Fair Launch Tee Shirt Design Competition

  1. Gloria
    May 3, 2010

    Lilith also partnered with ourstage.com to give festival spots to emerging artists check it out at http://www.ourstage.com/go/lilith

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This entry was posted on April 28, 2010 by in marketing.
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