See Things Differently
Lilith Fair, the US Festival devoted to the Celebration of Women in Music, have launched a competition for fans to submit a Tee Shirt design using the community design website, Threadless. This website enables artists to submit their designs which are voted for by their community. The highest scoring designs get made in to shirts and the artist receives a cut of the revenue. Lilith Fair will sell the winning design on the tour and give VIP tickets to the successful designer.
It’s another nice example of how Lilith Fair consistently promote fresh ideas to engage with their audience and build a strong relationship with them.