Million Media

See Things Differently

LoKast Could Turn Gigs In To A Mass P2P Content Sharing Experience

Lokast, from Nearverse, was recently launched at SXSW and enables a band or venue to share content via a short-range proximity network.


In other words, it’s like wifi but better. And what’s more, it’s like putting a little P2P client on every iPhone. So, anything I have on my phone and choose to put in my shared folder, you can browse and download it. So, video, music, apps, games etc. It could mean, for example, at a gig a band decides to distribute a video or music track to a large number of users, cheaply & quickly.

But check out their demo image on the right. Brian has very kindly shared Rhianna, Lady Gaga and Ke$ha with me. I wonder if Universal are OK with that?

Gigs are obviously places where large numbers of people are in close proximity and share a common passion. Strangely, a band could find that during their gig fans will complete their collections of any missing albums the band may have released.

However, there are obviously many fantastic legitimate opportunities to share promo videos, music, live tracks, apps and vouchers.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

2 comments on “LoKast Could Turn Gigs In To A Mass P2P Content Sharing Experience

  1. Brian
    April 29, 2010

    Hey, I love the peice you did on our app, LoKast! I would love to discuss more with you about LoKast and our future plans. Email me at {} so we can set something up!

    Looking forward to it!


  2. Stu
    April 30, 2010

    I think you only get 30-second preview clips when someone shares a song with you on LoKast – it’s only bands using it for promo who are able to distribute full songs?

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This entry was posted on April 29, 2010 by in marketing.
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