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EventScotland Launch Site To Measure Event Impact

Scotland’s national events agency, EventScotland, has launched a free resource for the events industry to make cultural and sporting events more environmentally and socially sustainable”, reports Event Magazine

They have kindly launched EventIMPACT which allows any event owner to evaluate the economic, social, environmental and media-related impacts associated with their event. It provides very useful online calculators and provides methodologies based upon a review of previous case studies.

With increasing scrutiny of large events by councils and the public, this extremely useful site enables Event Managers to anticipate any potential problem areas before they arise.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

2 comments on “EventScotland Launch Site To Measure Event Impact

  1. Sam
    May 10, 2010

    This is a great idea. Here at we’re really trying to get together greener ideas for events. Lately we’re including more webinars and video conferencing options, including our own wifi ‘bolt-ons’ which we can offer our delegates as a Pretty Clever service – therefore reducing all types of travel. It’s greener, and cheaper too

  2. Pingback: Music Festivals Go Local « Media Junction Digital

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This entry was posted on April 30, 2010 by in marketing.
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