Million Media

See Things Differently

Bonnaroo Add ‘Seed Saving’ To Their Festival

It’s not often appreciated by us ‘city types’ but a lot of vegetable & plant varieties are now extremely rare. The problem is the supermarkets decide which limited range of, say, Apple, Carrot, Potato or Tomato to stock in-store and subsequently, every other variety becomes nonviable for farmers to grow.  For example, there may be over 100 indigenous variety of Apple in the UK, but only 6-7 get sold in Supermarkets. What happens to the remaining 90% is often left to fate, with some varieties becoming so rare they can become extinct, unless someone, somewhere has kept a seed. Bonnaroo has launched a ‘Seed Saving’ awareness campaign to highlight to festival goers the problem of mass-production and educate them how important it is to save and share rare seeds. It’s a worthy cause and helps to further promote Bonnaroo’s impressive ‘green’ credentials.

Incidentally, I ate Hawthorn leaf over the weekend. It tastes like strong green lettuce.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on May 4, 2010 by in marketing.
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