Million Media

See Things Differently

The Difference A Word Can Make

This lady knows the power a single word can have. Saying ‘North’ Korea instead of ‘South’. Or simply making up a new word like ‘Refudiate‘. And Google know too. Check out my first blog on MIDEM explaining the dramatic effect a single word, ‘Show’, had on the effectiveness of a recent ad campaign.

About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on December 8, 2010 by in blogs, Event Marketing, marketing.
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