Million Media

See Things Differently

How to reduce email costs: Amazon Simple Email Service

Entertainment companies can often build huge email lists, due to the mass popularity of their brands or artists (several artists we work with have email lists in the hundreds-of-thousands). And with huge email lists come huge costs. If an artist has 200,000 fans, a service such as Mailchimp could potentially cost over $1,000 per month.

Which is why we were excited to see Amazon Simple Mail Services now integrated with Mailchimp. Meaning, you can use all the great design & build features of Mailchimp, then send out your email using ASMS. Pricing is extraordinary: compare the Mailchimp cost of $0.02 (two cents) per email vs. ASMS of $0.10 (ten cents) per THOUSAND!! Which means, instead of $1,000, your 200k emails would cost just $20.

One drawback, you need to have your website on Amazon EC2. Which is not uncommon for Entertainment sites which typically use a lot of bandwidth-hungry multimedia.

Or, of course, you can call us to help.

About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on May 6, 2011 by in developers, Digital Marketing, marketing.
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