Million Media

See Things Differently

Google’s NFC Is Another Sign The Proximity Network Is Coming


Google have recently built Near Communication Field technology in to their Nexus 5 phone. This enables people with the phone to exchange music tracks, or make payments with their phone.

It’s all part of the march towards proximity networking which enables people in close vicinity to do much more with their phones than when reliant solely upon the phone network. Entertainment events, where thousands of like-minded people attend for short spaces of time, are the ideal place for these networks to be exploited.

Imagine if venues were to install these network and then place advertising, content or vouchers in to the network?

If you own several large venues, then please call.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on May 11, 2011 by in marketing.
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