See Things Differently
#DemandBase.com have a database of over 1bn IP addresses. And from these, they have identified the IP of over 1 million businesses, with name, address, industry type, revenue etc. So, when someone hits your website using their company’s computer, DemandBase can identify them. If they’re a customer you can provide one type of home page, if they’re a prospect you can supply another, and if they’re a competitor, you can send them to your careers page.
Best of all, it can integrate with Salesforce, so your entire customer database can be updated in real-time with each visit.