Million Media

See Things Differently

Ticketmaster Now Tell You Where Your Facebook Friends Are Sitting


 

 

Source: LinkedIn

Ticketmaster, the event ticketing property of Live Nation, is enhancing its interactive seat maps Tuesday so that ticket buyers and event-goers can see where their Facebook friends are sitting and tag themselves into their seats.

With the upgrade, Facebook members can now connect their accounts to view a Facebook-infused event seat map that highlights where friends are sitting with miniature Facebook flags.

The feature is live for more than 9,000 events on Ticketmaster and Live Nation sites.

The idea, says Ticketmaster executive vice president of ecommerce Kip Levin, is to return the ticket-buying experience to its pre-web social origins. “Online took away from the old experience of going down to the record store to purchase tickets,” he says. “This is a way to go back to that.”

The interactive seat maps experience is now designed to help Facebook users see where their friends are sitting, purchase nearby tickets, tag themselves into their seats, nudge their Facebook friends to do the same and share their seats with friends on Facebook.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on August 25, 2011 by in Event Marketing.
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