See Things Differently
Ticketmaster, the event ticketing property of Live Nation, is enhancing its interactive seat maps Tuesday so that ticket buyers and event-goers can see where their Facebook friends are sitting and tag themselves into their seats.
With the upgrade, Facebook members can now connect their accounts to view a Facebook-infused event seat map that highlights where friends are sitting with miniature Facebook flags.
The idea, says Ticketmaster executive vice president of ecommerce Kip Levin, is to return the ticket-buying experience to its pre-web social origins. “Online took away from the old experience of going down to the record store to purchase tickets,” he says. “This is a way to go back to that.”
The interactive seat maps experience is now designed to help Facebook users see where their friends are sitting, purchase nearby tickets, tag themselves into their seats, nudge their Facebook friends to do the same and share their seats with friends on Facebook.