See Things Differently
I’ve been reading Seth Godin’s book “Linchpin“, where he tells people how to become indispensable. His advice is to become a Linchpin – that person who puts emotional labour in to their work, who is well connected to their network and prepared to say things that others aren’t. To be an ‘Artist’ (his words), in fact. He goes on to define Art as, “A personal gift that changes the recipient”. When it comes to music, this is a given. Whether music makes you happy, sad, angry or want to dance, the music you like changes you in some way. However, I think it also encapsulates what an artist needs to do to be noticed nowadays. The music is only part of the story. As I’ve mentioned previously, too many great bands are going unnoticed. To grab people’s attention requires a continuous drip feeding of Great Art. Starting with the music, but including live performances, artwork, videos, stories and photos should all be considered as their ‘Art’ by the artist. Think of the artists you love. Is it just the music? Or is it also the album covers, the myths, the posters, the stage show? Unfortunately many talented artists fall short of capturing attention because they don’t give enough gifts that change their audience.