Million Media

See Things Differently

Is It Time To Go Back To Myspace?


Myspace’s new owners, Specific Media, launched a PR offensive last week loudly telling people they had signed up 1m new users last month. I thought the site’s decline was terminal but on reflection realised that despite the terrible reputation it managed to acquire, since it’s ‘demise’ no other site has managed to replace it. Myspace has also managed to jettison its toxic owner, News International, and very publicly stated its entire focus is on music, which I think deserves to be applauded. So, despite my reservations, I look another look and logged back in.

The verdict – it’s OK. Not brilliant, but OK.

The fact you can now integrate Facebook and Twitter at least means you don’t have to update yet another profile. The tour dates now appear courtesy of Eventful, so you don’t have to input those. The quality of the streaming music was actually extremely good, even through my Mac speakers. And it was still straightforward to plug in a YouTube video or a photo. Does this mean we should all go back? On balance, I’d say at the very least, go back to your profile and link in your Facebook and Twitter. Take a look at how many new comments you’re getting and if you have an audience there, then start updating with one or two pieces of exclusive content. I’m not saying Myspace is completely back from the dead, but really, in the absence of anything better, it’s well worth another look.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on February 16, 2012 by in marketing.
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