See Things Differently
I wrote a post yesterday (“The three future models of the music industry“) about the failure of iTunes as a future business model and today I saw that Apple are counting down to the 25 billionth download. Before I go on, I should stress this is a failure for the music industry, not Apple. OMG, if I was Apple these numbers are stunning!! But for the music industry they should be seen as an almighty “Epic Fail“.
Simply do the sums:
Meaning, on average, iPod and iPhone owners have bought a grand total of 73 tracks each, or roughly equal to 6 albums. In 5 years…… *gulp*
Granted, we don’t know if those 25bn downloads are singles or albums, but even if the average was 100 or even 200, this is an utterly depressing number. These are, after all, devices that can hold several thousand tracks. And iTunes is responsible for 70% of the global download market!
What amazes me is there are still people who doubt the freemium model and services like Spotify, and who think iTunes is a ‘success’.
My advice – abandon the old model, come join The Artist Network and then like-minded people can start figuring this out for ourselves.