Posted on July 9, 2009 by MJ Digital
Global Gathering has launched an ipTV channel to showcase their video podcasts and festival. It was developed by our technology partner, Modera and allows video feeds from YouTube, Vimeo & Muzu to be screened within a customised player.
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Posted on July 3, 2009 by MJ Digital

Dead End - Out July 6th
There is delicious irony in this story – Hype Machine, in an effort to protect their integrity, have revealed a list of 40 artists who they claim were manipulating their charts by creating multiple profiles and favouriting themselves. In other words, hyping their position in the ‘Most Popular’ chart.
One of the artists, Master Shortie, happens to be one of the artists we work with. I’m going to declare now, it wasn’t us or Master Shortie – frankly, we have better things to do in our lives than create 50 fake profiles.
But the point is, what is the difference between hype & promotion, when is it marketing or manipulation and where is the balance?
For many years labels, fans and artists have collaborated in forming online street teams – dedicated fans who will promote the artist via link building, posting, recommending and favouriting. It seems that in many of these cases, some fans took the time to create multiple profiles on Hype Machine to boost the rankings.
No-one likes to be manipulated and since Hype Machine is Anthony’s website he can do whatever he likes. If he believes this is against the spirit of the site, that’s his call. But by the reaction of some people (here, here), you would think the artists had defrauded a little old lady of her life savings.
The web is full of opportunity for hype/promotion/marketing. Perhaps this crossed the line? Or, what if we had managed to get bloggers to talk about the artist, which are then listed on Hype Machine. Because it’s a step removed is this OK? Or is it because some blogs questioned Hype Machine’s integrity he reacted badly.
The bad taste & anger I feel is simply because Anthony has automatically punished the artists rather than digging deeper and banning the IP addresses or sending a warning first. Why not go the whole hog and ban any artist who employ’s people to promote, market or talk about them?
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Posted on June 22, 2009 by MJ Digital
You know the feeling – it’s late, your knees and feet ache. Your back kills. You’re hungry and know that in your tent you have a packet of Walkers and a Pot Noodle. But where is the frickin’ tent? And, they all look the same!?

Which is when you pull out your iPhone, hit the TentFinder app and a handy map appears showing you a map back to your tent. How does it know? Because when you first arrived and while still sober, you pinpointed the position during erection. If you have a new 3GS it will even guide you. Neat. Press another button and it sends a text to your mates, telling them to roll one ready and put the kettle on. OK, maybe in the next version.
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Posted on June 12, 2009 by snowboarderf17

Master Shortie Hype Machine
As Master Shortie gets set to release his new single Dead End and album ADHD, all the work we have put into the artist is helping add to the buzz nicely. We started working with ATC Management many months ago, building him up slowly, embracing the internet, p2p, blogging, social networking, content, SEO etc. The buzz has grown and grown as has his communities across the site and social network sites we have. With the leak of the Don Diablo remix of Dead End things have gone up again. He is one of the most blogged artists on Hype Machine right now, beating incredible acts we at Media Junction Digital all know and love, like Daft Punk, Mos Def and MGMT. Master Shortie – the world is yours, and it’s a pleasure to be working with you/your team.
Filed under: marketing | Tagged: blogging, buzz, content, daft punk, dead end, don diablo, hype machine, internet, master shortie, media junction, Media Junction Digital, mgmt, mos def, p2p, SEO, shortie, Social Networking | Leave a Comment »
Posted on June 10, 2009 by MJ Digital
Having worked in both music and non-music sectors, a key difference is becoming apparent. Music companies, and I include promoters as well as record labels, place virtually no value on Engagement. Which is strange when you consider how relatively easy it is for them to get.
What I mean is, other industries will pay for the acquisition of site registrations, requests for information, mailing list sign-ups or referals. But ask a label or promoter and the only thing that matters to them is whether someone buys a CD or ticket. There seems to be no acknowledgment of the role engagement plays.
When I did sales we learnt about AIDA – Attention Interest Desire Action. To gain a customer you were required to guide them through the four stages. But the difficulty for a marketing agency is what little value labels and promoters put on each of these.
If I can get you a Facebook fan what is it worth? Or a mailing list sign-up, a MySpace friend or a YouTube play? In other non-music sectors I get paid for this, but in music it appears to count for little.
A major problem is that labels and promoters have to share the Lifetime Value (LVT) of a fan. If my marketing gains the artist a fan they could either spend their money on a CD or a ticket. In which case, neither the label or promoter will pay so the other gains. So neither pays for engagement, only the end sale.
Which leaves the artist.
Will they pay me to acquire fans by arousing attention, interest & desire?
Actually, the more accurate question is, will their management?
Most managers are adept at bringing in revenue, never paying it out. For artists to benefit from digital marketing they must realise that engagement is worth paying for.
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Posted on June 10, 2009 by MJ Digital
The titles say’s it all….. congratulations to the Ministry team!
Media Junction Digital helped to plan the online advertising campaign, incorporating Spongecell. It’s the third number one album we have worked on this year (White Lies & The Prodigy)
Great album too – you can buy it here.
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